Sule is a catalyst for business innovation and psychological motivation of her clients. She has more than twenty-five years of experience in automotive, fast moving consumer goods, financial services, healthcare, non-profit, retail, and telecommunication industries.


Sule led one of the largest agencies in the MENA region-Saatchi & Saatchi Istanbul, as managing director. In 2004, she decided to become an entrepreneur, launching her consultancy and training business.

Throughout her career, she was a strategic partner to global brands like Hewlett Packard, Mercedes-Benz, Procter & Gamble, Starbucks, Telecom Italia Mobile, and Visa. She has a strong track record in building strategic vision, team performance, and management agility.

Sule’s career path has been interestingly diverse and colourful. She started in journalism as a news reporter and producer in New York and Istanbul. She then turned to advertising where she found her real passion for creativity and leadership. During her ten years at Saatchi & Saatchi Istanbul, she had the opportunity to work with leading brands such as Alfa Romeo, Eti, Hewlett Packard, Procter & Gamble, Telecom Italia Mobile, Sütaş, and Visa. She was the managing director of the agency for three years, before she launched her boutique consultancy business.

At Kutlay Consultancy, she served as the lead consultant for the market launch and local partnerships of The Body Shop, Le Pain Quotidien, Starbucks, and Top Shop. She worked on the transformation of Turkcell call center into a 500 people customer service operation. She trained the nationwide sales force of Mercedes-Benz to become brand ambassadors. Sule introduced first to market digital products, through joint ventures with Ignition One and Tapcrowd.

After years of leading companies into market leadership and teams into top performance, she complemented her know-how with a coaching degree from Columbia University. Her graduating thesis was on personal and professional resilience. She has a TED talk on resilience and led countless global workshops on resilience and neuro-creativity. Her audience is international in scope and demanding in attitude. Among her latest client portfolio are Abbvie, GFK, Perichem, Twentify, Women in Football, and Young Presidents Organization.


  • Founder Kutlay Coaching & Consultancy
  • Co-Founder Wasistdas Digital Agency
  • Managing Director Saatchi & Saatchi Istanbul
  • Account Manager Saatchi & Saatchi Istanbul
  • News Reporter ATV Istanbul
  • Producer Court TV New York


  • MA in Communication University of Massachusetts, Amherst, MA
  • BA in Communication & Psychology Macalester College, St.Paul, MN
  • Robert College High School Istanbul, Turkey


  • Executive Coaching Columbia University, Teacher’s College, NY
  • Gestalt Coaching Gestalt Institute, MA
  • Digital Marketing Columbia University, NY
  • CDP - Conflict Dynamics Profile Practitioner Institute of Workplace Dynamics, FR
  • NBI Practitioner Neethling Brain Institute, NY
  • Nonflict Coach & Peacemaker Million Peacemakers Organization, CA
  • MB - Motivation Buttons Practitioner, TR
  • RAW-Resilience at Work Practitioner Institute of Workplace Dynamics, FR
  • Six Team Conditions Practitioner Team Coaching Zone, NY
  • VPI-Value Preference Indicator Practitioner Institute of Workplace Dynamics, FR


  • ICF International Coaching Federation, New York
  • EMCC European Coaching & Mentoring Council
  • IOC Institute of Coaching, Mc Lean Hospital, Harvard University
  • Columbia University Coaching Learning Association
  • International Coaching Association, London
  • YPO Young Presidents Association, Greater Europe

  • Partnerships

  • Aiir Consulting & Coaching, US
  • Engaged For Results, BE
  • X-Sight Coaching & Training, Europe
  • Institute of Workplace Dynamics, FR